In Brazil, food companies acquired the license of Max Steel and annually released chocolate eggs with a toy inside. In Italia, a company named Dolfin once released an easter egg based on the character.
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2013[]
Manufactured by a Brazilian company named Top Cau, the chocolate egg came a small action figure named as "Sky Diving Max Steel", which featured an unmasked Maxwell using a modified version of Turbo Base Mode with wings. By pressing a button on his back, the wings will rise.
2014[]
In 2014, the license was handed to Lacta, which released a Turbo Cycle toy with Max mounted on it. It featured a pull-back feature gimmick.
2015[]
In its second year with the Max Steel license, Lacta released a set named as "Triple Turbo Max Steel". It featured a miniature of Turbo Base Mode and two accessories, being a wing that could be attached to Max's back to simulate his Turbo Flight Mode, and a Turbo Strength Mode armor that encased the figure. It was likely inspired by Triple Transform Max Steel, an action figure of 2014 with a similar gimmick.
In Italia, Dolfin released an easter egg that came with three ribbons.
2016[]
In its third and last year with the Max Steel license, Lacta released a 5-inch action figure of Max on his Turbo Base Mode. It featured three articulated points (arms and waist) and had translucent parts on its helmet and link port.
2018[]
In 2018, Ferrero released an easter egg based featuring a 5-inch Max Steel action figure. It came with a Turbo Sword and a Turbo Flight Mode armor that could be inserted on the top of Max's torso. It was later on re-released on other places from Latin America, featuring a new packaging that matched the new identity of the franchise rather than the Brazilian version that featured the blue energy look.
2019[]
In 2019, the license was handed to Top Cau. The egg came with a Max Steel cup based on the design of his armor. It was also the first egg to not come with an action figure.
2020[]
In 2020, D'ellice released a two pair of chocolate eggs, one featuring a Max Steel action figure, and the other featuring tattoos.
Other releases[]
Kinder Egg[]
In 2015, Ferrero acquired the license and made a small set of miniatures. The initial assorment released in 2016 included Max Steel, C.Y.T.R.O., Ven-Ghan, Commander Forge Ferrus, Miles Dread, Extroyer, Toxzon and Makino. In 2018, a second assortment based on the green energy was released, this time containing Max Steel, La Fiera, C.Y.T.R.O., Tempestra, Terrorax, Mortum and Metal Elementor.
